All it takes is one Google search for your ideal customer to find your store. At least, that’s how it works in an ideal world if you are nailing your search engine optimisation (SEO) strategy. Business owners not only need to be business savvy, but they also need to stay on top of the latest SEO trends and update their websites as necessary.
Hiring an agency that covers all your SEO needs can help grow your business and rank higher in the search engine results pages. Every online business can benefit from SEO; here’s how to ensure you hire the best agency.
What are e-commerce SEO services?
E-commerce SEO services are optimisation strategies and tactics designed to improve the visibility and search engine rankings of an e-commerce website. These services may include keyword research and optimisation, content creation, link building, technical SEO, and ongoing analytics and reporting.
By implementing these strategies, e-commerce companies can increase their online visibility, drive more traffic to their website, and ultimately boost their sales and revenue.
E-commerce SEO services can help improve the user experience by making the website faster, easier to navigate and more mobile-friendly, which can help increase the conversion rate and customer satisfaction.
E-commerce companies need to stay current with the latest SEO best practices and algorithm updates, as this can help to ensure that their website remains visible and relevant in the constantly evolving digital landscape.
Short-tail vs long-tail keywords
Long-tail keywords are important for e-commerce SEO because they are more specific and less competitive than short-tail keywords, making them more likely to convert into sales. These longer, more precise phrases are often used by people who are further along in the buying process and are more likely to make a purchase.
Long tail keywords can also help increase the visibility of an e-commerce website by targeting a more comprehensive range of keywords and phrases, which can drive more targeted traffic to the website, improve the visibility of individual e-commerce products, and increase their chances of ranking in the search results.
Image credit: Ahrefs
Why is SEO so important for e-commerce?
E-commerce SEO specialists can help you drive online sales with a high return on investment (ROI). Content marketing is long-lasting; once you publish a blog post, it stays there until you take it down. It can generate leads months or even years later, provided your content ranks well and people read it.
Hiring an agency specialising in SEO for e-commerce can be highly beneficial. An agency can dedicate more time to creating content to drive traffic to your online store and improve conversion rate optimisation to drive sales.
Specialists can stay up to date with the latest SEO trends and help your store avoid Google penalties as and when they arrive.
Image credit: WordStream
5 steps to hiring the best SEO agency
When hiring an agency, you need to make sure you get the best around to help your business thrive. The best agencies can develop a holistic e-commerce SEO strategy that improves your business’s ranking in search results and drives new sales. Follow these five steps to find the best SEO agencies in Melbourne and beyond.
Step 1: Consider what services you need
Every business needs something a little different, depending on its size, industry, and current digital marketing strategy. The first step is to consider what services you require from an SEO agency.
A digital marketing agency might offer these services:
- Full SEO audits of your website pages.
- Keyword-led content creation and content marketing techniques.
- On-page SEO services include optimising URLs, titles, and meta descriptions.
- Link-building strategies include
- Social media marketing (Facebook, Instagram, LinkedIn, TikTok, etc.)
- Influencer marketing.
- Technical SEO.
- Website design.
- Google Ads management.
Step 2: Set a budget
Your budget can determine what kind of SEO expert you hire and which digital strategies you choose to focus on. The SEO cost can vary depending on the size of the agency you hire, the services you request, and the length of the contract.
It’s best to research SEO companies and obtain a few different quotes for the services you need. Usually, you can develop an optimisation strategy to suit any budget with an SEO campaign that helps your business grow.
Step 3: Research agencies
There are many SEO agencies to suit every business; it’s just a matter of finding the right fit. An e-commerce agency is best positioned to create marketing campaigns that fit your needs if it suits your company’s values and needs.
For example, a local store with an online website might benefit more from a nearby agency that specialises in local SEO. Meanwhile, a store that ships abroad might require an agency adept at international SEO.
Step 4: Ask relevant questions
Once you have a few agencies in mind, contact them. Here are some ideas:
- How much do you value user experience, and where does this fit into your SEO strategy?
- What metrics do you use to track the success of campaigns for an e-commerce business?
- What tools do you use for keyword research?
- Does your digital marketing agency have case studies available or testimonials from previous clients?
- What sets your marketing experts apart from others?
You can also ask an e-commerce marketing agency about their expectations of workload, typical processes, and more. A quick call can help you understand the agency’s values and see whether it fits your business well.
Step 5: Track the results
A marketing strategy is useless if you don’t track its progress. You can monitor SEO results using a data analytics tool such as Google Analytics, which can help you see if your website traffic has increased.
Lead generation is one of many important metrics for an e-commerce store, so ensure you track conversions and sales success. An SEO agency will usually report back on their delivered results, but tracking these data yourself can also be helpful.
Summing up
If you are seeking an SEO solution to power charge your online marketing strategy, Aperitif is a fantastic choice. We offer high-quality SEO and content marketing services to transform your e-commerce SEO strategy and kickstart your sales.
Our experts can provide local SEO services in Melbourne and take your e-commerce website to the next level, expanding it across new locations. E-commerce businesses seeking an SEO agency in Melbourne can contact us here for more information.
