LLM Optimisation That Gets You Cited by ChatGPT, Claude & Grok

Optimise your content to rank in LLMs, so your brand that gets cited, summarised, and served up as the trusted source when users ask AI. 

Brands we've helped grow

Be the Brand That AI Recommends

ChatGPT. Claude. Grok. Perplexity. These aren’t just buzzwords; they’re the new front door to your business. We help good brands with LLM optimisation strategies that ensure their content is structured, authoritative and primed to appear where it matters: inside AI-generated answers.  

What is SEO for AI & LLMs? 

Answer Engine Optimisation (AEO) is how we help your content show up in AI-generated answers, not just search results. 

As good humans, we believe great work begins with thoughtful strategy. AEO is part of that. It’s about putting quality, clarity and purpose at the heart of every word, so when someone asks ChatGPT, Gemini or Perplexity a question, your brand is the one they turn to and trust. 

If SEO helps you rise through the ranks, AEO helps you lead the conversation.

LLM Search Is a New Channel, Not Just a Feature

Search has changed. Consumers are skipping Google and asking AI for:

  • “What’s the best NDIS platform in Australia?”

     

  • “Compare Xero and MYOB for small business accounting”

     

  • “Who are the top-rated dental implant providers near me?”

     

If your brand isn’t showing up in ChatGPT, Claude or Grok’s responses, you’re invisible in the fastest-growing search channel on the planet. We take the time to understand what makes your brand meaningful, then shape your content so it shows up in AI-generated answers – not by chance, but by design.

What Is LLM Optimisation?

It’s the art of making your content and digital presence easy for AI to understand so that large language models can find, understand and recommend your information.

We help you:

  • Increase the chances of being cited, summarised or recommended by ChatGPT, Claude, Grok and Perplexity.

  • Align your domain authority, freshness and structure with what AI models are trained to favour.

Reduce ambiguity, enhance topical clarity and surface machine-readable content designed to show up in zero-click answers.

Our Framework for LLM Optimisation Success

LLM Audit & Competitive Analysis

Our LLM consultants test how often you’re appearing in prompts across ChatGPT, Claude, Grok, Bing Copilot and Perplexity – and where your competitors are showing up instead.

Content Restructuring for LLM Readability

We reformat your high-value content into LLM-optimised formats: clear answers, structured FAQs, semantic breakdowns and citation-friendly copy blocks.

Schema & Entity Enrichment

We implement structured data and reinforce your brand’s relevance within key topic clusters and knowledge graphs recognised by AI agents.

Citation Amplification

We build and distribute authoritative content across third-party sources, ensuring your brand becomes part of the broader corpus LLMs reference.

Live Testing & Prompt Validation

We run targeted prompts in tools like ChatGPT (Browse mode), Claude 3, Grok and Perplexity to verify inclusion, language and placement of your brand.

Ongoing Optimisation & Monitoring

LLMs update frequently. That’s why our LLM specialists monitor drift, model changes and retraining cycles, ensuring your visibility adapts with every model refresh.

The best growth partner you’ll ever have

Why Aperitif as your AI SEO agency?

AI-Native SEO Expertise and integrity

We were optimising for LLMs before most marketers knew what they were.

Platform-Level Insight

We actively monitor prompt performance across ChatGPT, Claude, Grok and others.

Outcome-Oriented

We track LLM inclusion, referral traffic and brand citation volume, not vanity rankings.

Aperitif_Headshots2025_30

STOP COMPETING FOR CLICKS. START OWNING THE ANSWER.

The next era of search is already here. And it’s conversational. If your brand isn’t part of what ChatGPT, Claude, Grok and Perplexity are saying, you’re invisible to the future of search.

Request an AI SEO Optimisation Audit today.

We’ll help you understand where you stand – and how to become the go-to answer in AI-powered search.

TESTIMONIALS

WHAT OUR CLIENTS SAY

Ben C.
There are few agencies whose merch I would wear, but Aperitif is one of them (I mean, the jersey is sick). But really, I wear their merch because I believe in what they do (and think they're pretty sick too). Love your work, team!
Anthony F.
Smart, engaged, and outcomes-driven. Aperitif has taken the time to genuinely understand our business model and worked with us as a true partner and extension of our team. We value the way they challenge assumptions and focus on building the right foundations.
Leylan K.
We work with Aperitif for our dental practice and couldn’t be happier with their service. They do an excellent job managing every detail, and their level of attentiveness really sets them apart. Communication is always clear, timely, and thoughtful, and it’s obvious they genuinely care about achieving the best results for our practice. Appreciate the effort and dedication from team Joe, Wendlley and Laura. Thank you.
Jacob H.
Exceptional service from founder Joe and the team. Would highly recommend for in-house marketing professionals looking for a local agency that goes the extra mile!
Daniel B.
Joe and the team at Aperitif are world class. They have been instrumental in the early growth in our performance marketing efforts.
Emma G.
We recently partnered with Aperitif to take over the management of our website, SEO, and Google Ads, and the results have been excellent. The team is proactive, knowledgeable, and detail‑oriented. Since they stepped in, we have seen noticeable improvements in our online visibility and campaign performance.

What stands out most is the clear communication from Joe and the team, along with their ability to explain strategies in a way that makes sense. They don’t just manage, they actively monitor, optimize, and provide insightful feedback that helps us understand the impact of their work.

Aperitif has quickly become a trusted partner, and we are confident our digital presence is in great hands.

I would highly recommend them to any business looking to strengthen their online marketing!
ryan C.
Ozroll Industries have been working with Joe and the team at Aperitif for many years now, and the results truly speak for themselves. Their professionalism, creativity, and consistency have played a big part in helping us grow our brand. Joe has an incredible ability to understand our vision and turn it into campaigns that deliver. Highly recommend the Aperitif team to anyone looking for a marketing partner who genuinely cares about your success.
OLIO
Great team to work with very professional have been with them for 3 years
Well done congratulations from Kyneton Olive Oil Team
Ches R.
Joe and the team at Aperitif have been great to work with! They took a new brand into an existing market and got it to appear on high on first page of ranking within months. Highly recommend!
Chris de C.
Have worked with aperitif for a number of years now. Their social media strategies are Amazing and have helped grow our business massively!!
A winning mentality

We’re not just here to make up the numbers. Our team works tirelessly to continue to be at the pinnacle of the marketing industry. We learn, adapt and reinvent ourselves constantly so we can discover new ways to better grow your business

APAC SEARCH AWARDS

10x AGENCY AND CAMPAIGN FINALIST 2026

GLOBAL SEARCH AWARDS

WINNER: BEST GLOBAL SMALL SEO AGENCY 2025

GLOBAL SEARCH AWARDS

WINNER: BEST STARTUP AGENCY 2025

APAC SEARCH AWARDS

WINNER: BEST STARTUP AGENCY 2025

GLOBAL SEARCH AWARDS

12x AGENCY + SEARCH CAMPAIGN FINALIST 2025

GLOBAL SEARCH AWARDS FINALIST LOGO
APAC SEARCH AWARDS

9x AGENCY AND CAMPAIGN FINALISTS

APAC SEARCH AWARDS

SILVER: BEST SMALL SEO AGENCY 2025

FAQS

ANSWERS TO YOUR AI OPTIMISATION QUESTIONS.

It means your content is directly cited, quoted or summarised in answers generated by AI models like ChatGPT, Claude, Grok or Perplexity. In many cases, this becomes a zero-click interaction where your brand is the go-to answer, even if the user never visits your site. If you’re there, you own the conversation.

We currently optimise for:

  • ChatGPT (GPT-4 w/ Browse)
  • Claude 3 (Anthropic)
  • Grok (xAI / X.com)
  • Perplexity
  • Bing Copilot

We’re also tracking emerging models and any AI systems that index content from the open web or trusted knowledge bases. After all, staying curious, adaptable and ahead of the curve is how we future-proof our work and yours.

Yes. We use a combination of branded prompt testing, AI visibility tracking tools and custom scripts to surface where and how your brand shows up in real-time answers. While it’s not as straightforward as Google rankings, new LLM tracking platforms are making this more visible, measurable and actionable every month.

Not exactly. Traditional SEO focuses on link authority, metadata and on-page optimisation. LLM optimisation, by contrast, is about creating clear, authoritative, structured content that is easy for AI to reference, cite and summarise. It’s SEO, except it’s evolved for the AI era. It rewards freshness, depth and semantic clarity over keyword density or backlinks.

LLM visibility is especially valuable for industries where users ask complex or trust-based questions, for example, SaaS, healthcare, legal, financial services, eCommerce and professional services. If your audience is asking AI tools for recommendations, guidance or product advice, it’s up to you to offer the best, clearest answers.

AI SEO uses intelligent tools and techniques to optimise content for both traditional search engines and emerging AI-driven platforms like ChatGPT, Claude, and Perplexity. It’s all about making your brand appear when AI systems answer user queries, not just Google searches.

Our LLM agency will help to optimise your content for AI discovery across multiple platforms, from Google’s AI Overviews to ChatGPT responses. This includes structured data implementation, content formatting for AI consumption, and monitoring your brand’s presence in AI-generated answers and recommendations.

Answer Engine Optimisation (AEO) is the process of crafting and structuring content so AI tools and search engines can easily extract and deliver it as a direct answer. It focuses on clarity, structure and authority to help your brand become the trusted source in AI assistants, search results and voice queries.

While traditional SEO targets search rankings and click-through rates, LLM optimisation helps AI models understand, trust and cite your content when generating responses. It’s less about keywords, more about context, authority signals and structured information that AI systems can easily process. 

As an LLM agency, we don’t just optimise content. We future-proof it, so your brand stays visible, relevant and top-of-mind in this new era of search.

LLM optimisation often improves traditional SEO performance. Better content structure, better E-E-A-T signals and better information architecture benefit both AI systems and Google’s algorithms. It’s not a choice to strengthen one or the other. Our LLM specialists are always tweaking their AI SEO optimisation mix so your content performs everywhere it matters.

Ongoing, for as long as you choose to work with us! AI models evolve rapidly, new platforms emerge regularly and search behaviours shift constantly. What works for today’s ChatGPT might not work for tomorrow’s updates. Our LLM consultants are obsessed with constant improvement, meaning there’s always more to learn, test and optimise when it comes to visibility across AI platforms.

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