The Google Shopping Ads Agency For Brands Ready To Go Big

Scaling e-commerce brands with data-driven strategies that boost visibility, conversions and ROI.

Brands we’ve grown with Google Shopping Ads

DOMINATE GOOGLE SHOPPING WITH DATA-LED STRATEGIES THAT DRIVE PROFITABLE GROWTH

t’s one thing to be seen. It’s another to be chosen. Our approach to Google Shopping management brings together performance data and brand thinking, so your products get found and remembered. We’ve spent years inside the engine rooms of high-growth eCommerce brands, building smart, data-led Shopping strategies that focus on what matters most: scaling revenue profitably. 

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YOUR GOOGLE SHOPPING MANAGEMENT AGENCY FOR SCALABLE PROFIT

Let the good humans at Aperitif take the wheel. We’ll create, run and manage your Google Shopping campaigns, so you can spend less time working in your business — and more time growing it.

Our expertise as a certified Google Ads Partner agency ensures your campaigns are optimised with the industry’s best practices and our know-how learnt over the years, to help maximise your visibility and sales. Smart, streamlined Google Shopping management starts here. Connect with us today.

The best growth partner you’ll ever have

WHAT DOES SUCCESSFUL GOOGLE SHOPPING MANAGEMENT LOOK LIKE?

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Step 1: Data feed preparation

The foundation of successful Google Shopping ads management starts with feed optimisation.

We meticulously prepare and optimise your product data feed, ensuring every item is accurately represented with detailed titles, descriptions, attributes and images to match the buyers intent. This step is also crucial for ecommerce SEO.

We also ensure all errors are solved that may be causing some products to be disapproved by Google or restricted in the search results. From category mapping to custom labels and GTIN compliance, attention to detail in feed optimization means your products are presented clearly and compellingly to both Google and potential customers.

step 2: Campaign setup and targeting

Next, we dive into the ads account setup, selecting the right campaign type and configuring targeting options to position your products in front of your ideal audience.
For Google Shopping campaigns, best practice is using Google’s Performance Max campaign type. We see fantastic results with this format, that far exceeds the performance of the old Google Shopping campaign type.
Within the Performance Max campaign we implement a strategic, tiered approach to campaign segmentation—based on product type, margin, performance, or audience intent—allows for precise control over bidding and budget allocation. Rather than a one-size-fits-all setup, successful managers continuously test and refine account structures to align with changing business goals and market trends.

Step 3: Bidding and optimisation

Our performance marketing team employs strategic bidding strategies to maximise your campaign’s spend efficiency.

We use smart bidding strategies such as “maximise conversions” and “maximise ROAS” and test different CPAs and ROAS’ to find a good balance between ROI and sales volume.
Our team makes sure every click contributes meaningfully to your bottom line, pushing high-margin products forward while minimizing waste.

Step 4: Performance tracking and analysis

With conversion tracking and data analytics, we monitor your campaign performance closely. Utilising tools like Google Analytics, we analyse conversion rates and overall campaign effectiveness to make data-driven decisions.

Step 5: Continuous monitoring and improvement

Digital marketing is an ever-evolving field, and so is our approach. We engage in continuous tests and tweaks to keep our Google Shopping management services ahead of the curve. This includes monitoring competitor movements, evaluating search terms, and responding quickly to shifts in performance. With detailed reporting and a clear focus on profitability, great Google Shopping management doesn’t just chase clicks—it builds a long-term, scalable engine for growth.

TESTIMONIALS

WHAT OUR CLIENTS SAY

Anthony G.
There are plenty of agencies around claiming they can run your Google Ads, so we went with one that has the results to show for it. Aperitif have won awards at the APAC and Global Search Awards and they're a Google Premier Partner, and you can tell they know their stuff. Joe took over our Google Ads in August. The first thing he did was work out why our conversions had sat on zero for months, which turned out to be a tracking setup problem, and he fixed it. Easy to deal with, explains what he's doing, and doesn't waste our money. Recommended.
Ben M.
I run a residential Multi Trade company a plumbing, electrical and air conditioning business, and Joe, Karl and the team at Aperitif look after all our SEO. Having worked with a number of agencies over the years I have had challenges with finding direction and results in the past when it comes to SEO. Joe, Karl and the team are a results driven agency who do exactly what they say they'll do.
Before hand we'd been through the usual agencies. Big promises, on results, promises of monthly reports full of graphs, and active communication throughout yet once engaged nothing delivered and nothing on the phone but fluff. Joe and Karl flipped that. They sat down and actually learned how our trade business works, what a good job looks like for us and what a waste of time looks like, and then built the strategy around that. Karl is the one doing the work day to day with the team and I, and he's been outstanding. He's across every page of our site, he knows exactly what's ranking and why, and he's always on the front foot with the next thing to fix and or implement. Now when someone in our area searches for a plumber or an electrician or an Air conditioning technician, we're there, and the calls that come through are the right kind of calls.
What I rate most is the honesty. If something isn't working the team tell me straight, and if they think I'm about to spend money on the wrong area they tell me that and come with a strategy shift as a solution. They're quick to reply, they explain things in plain English, and I never have to chase them for nay reporting its structured real data that supports our goals in business.
If you own a business in any industry and you're sick of paying for marketing you can't see, talk to the team at Aperitif. Best decision we've made for the business and on top of that they truly have become a part of our companies community and will be a part of our longstanding future in growth and expansion. Thankyou Joe and Karl and the entire team at Aperitif!
Isabella R.
It has been a pleasure working with Aperitif. The team has been fantastic to collaborate with, and we have seen really strong YoY growth. The team took the time to understand our client's unique industry and goals and delivered a tailored strategy that drove measurable and strong organic growth. Joe, Nadiya and Laura have been amazing to work with.
Nicole B.
We partnered with Aperitif a few years ago after our website had been largely neglected, and the impact has been huge. Joe, Laura and the team not only revitalised our organic traffic but helped us double down on the areas that truly aligned with our ICP. What was once a lagging channel quickly became one of our top performers. Their guidance, clarity and ongoing support made a massive difference. I genuinely don’t know where we’d be without them.
Phil B.
Have worked with Aperitif for about 3 years now in my current business (Workforce accommodation), but also worked with them in my previous company too (FinTech).
Great to work with - small nimble team and happy to help out for something minor that might be out of their wheelhouse. Overall very happy!
Sandrow Y.
So far been one of the most honest best agency’s I’ve worked with and I’ve worked with quiet a few over the last 10 years
Daniel B.
Joe and the team at Aperitif are world class. They have been instrumental in the early growth in our performance marketing efforts.
Joshua C.
Experienced first-hand the excellent paid media management.
Laraine C.
Aperitif have been amazing for our business. Laura and Tanya are easy to work with and communication is always clear and quick. They helped get us to number 1 on Google for our core keywords, and they’ve also been proactive in helping us maintain our position with ongoing SEO and website optimisation. They manage our Google Ads as well which gives us great results - we really value having a team that stays on top of everything and genuinely cares about results. Highly recommend.
Michael L.
These guys are brilliant. They have an excellent team - smart, efficient, collaborative and a genuine pleasure to work with. It also helps that they do what they promise, and the results reflect that.
A winning mentality

We’re not just here to make up the numbers. Our team works tirelessly to continue to be at the pinnacle of the marketing industry. We learn, adapt and reinvent ourselves constantly so we can discover new ways to better grow your business. 

GLOBAL SEARCH AWARDS

WINNER: BEST GLOBAL BOUTIQUE INTEGRATED SEARCH AGENCY 2026

Global Search Awards 2026 Winner Badge
GLOBAL SEARCH AWARDS

WINNER: BEST USE OF SEARCH - FINANCE (PPC) 2025, 2026

Global Search Awards 2026 Winner Badge
GLOBAL SEARCH AWARDS

WINNER: BEST USE OF SEARCH – HEALTH 2026

Global Search Awards 2026 Winner Badge
GLOBAL SEARCH AWARDS

WINNER: BEST USE OF SEARCH - TRAVEL / LEISURE (SEO) 2026

Global Search Awards 2026 Winner Badge
GLOBAL DIGITAL EXCELLENCE AWARDS

5X CAMPAIGN & AGENCY FINALIST 2026

APAC SEARCH AWARDS

WINNER: BEST GLOBAL BOUTIQUE INTEGRATED SEARCH AGENCY 2026

APAC SEARCH AWARDS

WINNER: BEST USE OF SEARCH - AUTOMOTIVE

APAC SEARCH AWARDS

WINNER: BEST USE OF SEARCH - GAMING

GLOBAL SEARCH AWARDS

WINNER: BEST GLOBAL SMALL SEO AGENCY 2025

OUR WORK

TRANSFORMING STRATEGY

INTO MEASURABLE SUCCESS.

Every brand has a goal. We combine insight-driven strategy with creative execution to achieve real, measurable results. Explore the campaigns that made an impact — and the results that prove it.

OUR WORK SPEAKS FOR ITSELF

From startups to global brands, we grow businesses through storytelling.

FAQS

ANSWERS TO YOUR QUESTIONS.

Google Shopping Ads puts your products directly in the search results, enhancing visibility to potential customers. This leads to increased CTR and ultimately ecommerce sales, helping to grow your business.

A Google Merchant Centre account is essential for running Google Shopping campaigns. It allows you to manage and provide your product data to Google, making it possible to create shopping ads.

Results from a Google Shopping ads campaign can often be seen within a week or two, with continuous campaign optimisation and performance media monitoring enhancing outcomes over time.

Our Melbourne-born agency doesn’t just optimise product feeds for Google Shopping. We fine-tune every detail to work harder for your brand. From rich product data and competitive pricing strategies to smart promotions and category alignment, we bring a blend of technical precision, strategic insight and creative thinking. Every move we make is tailored to your products, your audience and your commercial goals.

Google Shopping Ads run on a cost-per-click (CPC) model where you essentially bid to be seen. Whether you’re spending $1 a day or scaling to $100+, it all comes down to how competitive your space is and how much attention you want your products to grab. The more strategic your setup, the further your budget goes.

Take your online presence to the next level with our complete range of Google shopping services:

  • Google Ads account setup and management
  • Google Merchant Center account setup and management
  • Data feed setup and optimisation
  • Resolve any data feed errors to maximise exposure
  • Setup effective bid strategies to achieve your business goals
  • Ad copywriting to maximise CTR
  • Ensure remarketing is set up and the right audience targeting
  • Setup performance tracking
  • Monthly reporting

Request A FREE Google Merchant Centre Audit

Ready to grow? Get some 1-to-1 time with a local marketing expert today.

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