The Google Shopping Ads Agency For Brands Ready To Go Big

Scaling e-commerce brands with data-driven strategies that boost visibility, conversions and ROI.

DOMINATE GOOGLE SHOPPING WITH DATA-LED STRATEGIES THAT DRIVE PROFITABLE GROWTH

t’s one thing to be seen. It’s another to be chosen. Our approach to Google Shopping management brings together performance data and brand thinking, so your products get found and remembered. We’ve spent years inside the engine rooms of high-growth eCommerce brands, building smart, data-led Shopping strategies that focus on what matters most: scaling revenue profitably.

YOUR GOOGLE SHOPPING MANAGEMENT AGENCY FOR SCALABLE PROFIT

Let the good humans at Aperitif take the wheel. We’ll create, run and manage your Google Shopping campaigns, so you can spend less time working in your business — and more time growing it.

Our expertise as a certified Google Ads Partner agency ensures your campaigns are optimised with the industry’s best practices and our know-how learnt over the years, to help maximise your visibility and sales. Smart, streamlined Google Shopping management starts here. Connect with us today.

The best growth partner you’ll ever have

WHAT DOES SUCCESSFUL GOOGLE SHOPPING MANAGEMENT LOOK LIKE?

Step 1: Data feed preparation

The foundation of successful Google Shopping ads management starts with feed optimisation.

We meticulously prepare and optimise your product data feed, ensuring every item is accurately represented with detailed titles, descriptions, attributes and images to match the buyers intent. This step is also crucial for ecommerce SEO.

We also ensure all errors are solved that may be causing some products to be disapproved by Google or restricted in the search results. From category mapping to custom labels and GTIN compliance, attention to detail in feed optimization means your products are presented clearly and compellingly to both Google and potential customers.

step 2: Campaign setup and targeting

Next, we dive into the ads account setup, selecting the right campaign type and configuring targeting options to position your products in front of your ideal audience.
For Google Shopping campaigns, best practice is using Google’s Performance Max campaign type. We see fantastic results with this format, that far exceeds the performance of the old Google Shopping campaign type.
Within the Performance Max campaign we implement a strategic, tiered approach to campaign segmentation—based on product type, margin, performance, or audience intent—allows for precise control over bidding and budget allocation. Rather than a one-size-fits-all setup, successful managers continuously test and refine account structures to align with changing business goals and market trends.

Step 3: Bidding and optimisation

Our performance marketing team employs strategic bidding strategies to maximise your campaign’s spend efficiency.

We use smart bidding strategies such as “maximise conversions” and “maximise ROAS” and test different CPAs and ROAS’ to find a good balance between ROI and sales volume.
Our team makes sure every click contributes meaningfully to your bottom line, pushing high-margin products forward while minimizing waste.

Step 4: Performance tracking and analysis

With conversion tracking and data analytics, we monitor your campaign performance closely. Utilising tools like Google Analytics, we analyse conversion rates and overall campaign effectiveness to make data-driven decisions.

Step 5: Continuous monitoring and improvement

Digital marketing is an ever-evolving field, and so is our approach. We engage in continuous tests and tweaks to keep our Google Shopping management services ahead of the curve. This includes monitoring competitor movements, evaluating search terms, and responding quickly to shifts in performance. With detailed reporting and a clear focus on profitability, great Google Shopping management doesn’t just chase clicks—it builds a long-term, scalable engine for growth.

TESTIMONIALS

WHAT OUR CLIENTS SAY

Aperitif Digital Marketing Agency

Based on 39 reviews

Phil B.

Have worked with Aperitif for about 3 years now in my current business (Workforce accommodation), but also worked with them in my previous company too (FinTech).
Great to work with - small nimble team and happy to help out for something minor that might be out of their wheelhouse. Overall very happy!

Sandrow Y.

So far been one of the most honest best agency’s I’ve worked with and I’ve worked with quiet a few over the last 10 years

Daniel B.

Joe and the team at Aperitif are world class. They have been instrumental in the early growth in our performance marketing efforts.

Joshua C.

Experienced first-hand the excellent paid media management.

Laraine C.

Aperitif have been amazing for our business. Laura and Tanya are easy to work with and communication is always clear and quick. They helped get us to number 1 on Google for our core keywords, and they’ve also been proactive in helping us maintain our position with ongoing SEO and website optimisation. They manage our Google Ads as well which gives us great results - we really value having a team that stays on top of everything and genuinely cares about results. Highly recommend.

Michael L.

These guys are brilliant. They have an excellent team - smart, efficient, collaborative and a genuine pleasure to work with. It also helps that they do what they promise, and the results reflect that.

Ben C.

There are few agencies whose merch I would wear, but Aperitif is one of them (I mean, the jersey is sick). But really, I wear their merch because I believe in what they do (and think they're pretty sick too). Love your work, team!

Anthony F.

Smart, engaged, and outcomes-driven. Aperitif has taken the time to genuinely understand our business model and worked with us as a true partner and extension of our team. We value the way they challenge assumptions and focus on building the right foundations.

Leylan K.

We work with Aperitif for our dental practice and couldn’t be happier with their service. They do an excellent job managing every detail, and their level of attentiveness really sets them apart. Communication is always clear, timely, and thoughtful, and it’s obvious they genuinely care about achieving the best results for our practice. Appreciate the effort and dedication from team Joe, Wendlley and Laura. Thank you.

Jacob H.

Exceptional service from founder Joe and the team. Would highly recommend for in-house marketing professionals looking for a local agency that goes the extra mile!

FAQS

ANSWERS TO YOUR QUESTIONS.

How can Google Shopping Ads benefit my business?

Google Shopping Ads puts your products directly in the search results, enhancing visibility to potential customers. This leads to increased CTR and ultimately ecommerce sales, helping to grow your business.

Do I need a Google Merchant Center account?

A Google Merchant Centre account is essential for running Google Shopping campaigns. It allows you to manage and provide your product data to Google, making it possible to create shopping ads.

How long does it take to see results from a Google Shopping ads campaign?

Results from a Google Shopping ads campaign can often be seen within a week or two, with continuous campaign optimisation and performance media monitoring enhancing outcomes over time.

How does your agency optimise product feeds for Google Shopping?

Our Melbourne-born agency doesn’t just optimise product feeds for Google Shopping. We fine-tune every detail to work harder for your brand. From rich product data and competitive pricing strategies to smart promotions and category alignment, we bring a blend of technical precision, strategic insight and creative thinking. Every move we make is tailored to your products, your audience and your commercial goals.

How much does Google Shopping cost?

Google Shopping Ads run on a cost-per-click (CPC) model where you essentially bid to be seen. Whether you’re spending $1 a day or scaling to $100+, it all comes down to how competitive your space is and how much attention you want your products to grab. The more strategic your setup, the further your budget goes.

What’s included in your Google Shopping services?

Take your online presence to the next level with our complete range of Google shopping services:

Google Ads account setup and management
Google Merchant Center account setup and management
Data feed setup and optimisation
Resolve any data feed errors to maximise exposure
Setup effective bid strategies to achieve your business goals
Ad copywriting to maximise CTR
Ensure remarketing is set up and the right audience targeting
Setup performance tracking
Monthly reporting