Google Ads management

Grow leads and sales fast by jumping straight to the top of Google search results.

Brands we've helped grow

Generate high-quality leads and high-value sales with Google Ads

Google Ads is one of the most effective ways to grow your business in an increasingly competitive marketplace. Rather than encouraging your target consumers to purchase something they were not in the market for, Google Ads is effective to simply harness the demand that already exists from your target market.

Your own team of certified Google Ads Specialists

Aperitif Agency is your long-term Google Ads Partner. Everyone in our team is a certified Google Ads Specialist, including Google Performance Honours finalists and have years of experience in helping business owners like you get the most leads/sales possible from their paid search budget.


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Custom-built Google Ads strategies to drive ROI

Allow us to build you a custom Google Ads campaign based upon your business’ unique needs, audience and budget. We can make Google Ads work for all business sizes and help you generate sales no matter the budget.

We create winning Google Ads PPC strategies

Reach customers across YouTube, Display, Search, Discover, Gmail and Maps. With Google’s real-time understanding of consumer intent and preferences, paired with your input using audience signals, Performance Max can unlock new customer segments you would have never reached through traditional search tactics.

A small team committed to big results

We don’t want to be the biggest — but we work hard to be the best. We’re people who’ve worked hard to grow brands in-house through Google Ads and know what it takes to deliver results the biggest stakeholders care about. Your point of contact will always be the person working on your campaign. We choose to keep our team small so you can be sure they’re dedicated to you, your business and your success.

We’ve worked with multiple big and small digital agencies, and none compare when it comes to Aperitif’s high level of communication, absolute transparency on performance, and most importantly – results. Better still, they’re friendly, likeable, down-to-earth people. Refreshing!
Jess Kidd
Co-founder at Harp + Sunnyside
We've been through several advertising agencies before coming across Aperitif Digital Marketing Agency. Many wasted dollars and frustrations later - we've finally found in Aperitif, an agency that is proactive, communicative and understands our aims. More importantly, they are self-accountable and don't hide behind the veil of jargon as other agencies often do. Don't hesitate to call Joe and the team - you won't regret it.
Sang Ho
Owner at Polished Dental
We have been working with Aperitif Agency for over 4 years with across three different projects and plan to keep working with them for the next 20. Joe & Belle treat your business like their own and make sure they exceed your expectations, continuously producing great results year on year.
Alex Newman
Founder of Patrick James Marketing & Pawpedics

Frequently Asked Questions

Google Ads is a marketing solution that allows businesses to bid on ads to display advertisements. It’s an excellent way to build brand awareness, drive traffic to your website, and promote your product on Google’s Search results. 

The more you bid, the better your chances of appearing near the top of the search engine results page. And the best part? Google Ads allows you to target specific keywords, so you know every customer who finds your ad is actively looking for your service.

Traditional marketing techniques like print media or billboards can be a shot in the dark. You’re putting your product out to the world to convince consumers to get excited about your business. 

On the other hand, with Google’s display ads, your product is already in demand. Every consumer who sees your business’s advertisement is searching for a service like yours. This boosts the likelihood they will click on your ad, read your content, and buy your product.

Yes. Every keyword in your Google Ads account is assigned a quality score based on how likely your advert is to deliver a great customer experience. 

The higher your ad quality, the more likely you’ll rank favourably. Companies that place large bids with poor-quality content are unlikely to reach the top search results. This creates equal opportunities for businesses of all sizes.

Ad quality is determined by several factors, including:

  • Relevance: How useful and relevant your ad is to the user’s search query.
  • Page quality: How well-formatted and user-friendly your landing page is.
  • Ad format: How effective your ad’s formatting is.

Click-through rate (CTR): How often users click on your advert.

The first step to an effective Google Ads campaign is creating industry-leading content. Our team of Google Ads Specialists has years of experience helping business owners like you reach your goals. 

We’ll create bespoke content tailored to your target audience, optimise your website, and manage your bids to help you maximise your conversion rate and supercharge ROI. Aperitif puts in the leg work to make your campaign successful so you can spend more time working on your next big idea.

There is no one-size-fits-all approach to this question. Every company is different, with unique business goals and objectives. Fortunately, you don’t need to spend a fortune to benefit from Google Ads. Larger budgets may yield more immediate results, but Google Ads allows businesses of all sizes to see a positive return on investment. 

By targeting the right keywords, creating first-class content, and partnering with an advertising agency like Aperitif, you can drive organic traffic, boost your sales, and achieve your goals without breaking the bank.

Yes, we do. At Aperitif, we understand that YouTube is the second-largest search engine in the world and a powerful platform for reaching your target audience. Our YouTube advertising service includes creating engaging video content, setting up ad campaigns, and tracking performance to ensure maximum ROI.

We also offer Google Shopping Ads services to help eCommerce businesses increase their visibility on Google and drive more sales. We manage everything from setting up your Merchant Centre account and product feed to optimising your shopping campaigns for the best return on ad spend.

At Aperitif, we offer many services to help your business grow online. In addition to YouTube advertising and Google Shopping Ads, we specialise in social media and social media marketing, Adwords campaign management, content marketing and SEO.

Our approach is about delivering results that matter to you, from Google Adwords management to full account management. We don’t believe in a one-size-fits-all solution. Instead, we build custom strategies tailored to your specific needs and goals. We work closely with you to deliver maximum ROI and growth for your business without wasting resources.

Our approach to Google Ads management involves creating effective ad copy, choosing the right keywords, and setting up targeted campaigns to reach your ideal customers. We don’t just optimise for clicks but for conversions and ROI. 

We understand that ad spend should never feel like a gamble, so we work closely with you to perfect your bidding and keyword strategies, ensuring every dollar spent contributes towards your business goals.

Our social media marketing service combines strategy, creativity, and data-driven testing. We use these elements to turn your Facebook, Instagram, YouTube, and LinkedIn ads into efficient, scalable sales machines. Our goal is to increase your social media following and drive meaningful engagement that leads to conversions and long-term customer loyalty.

Absolutely. At Aperitif, content marketing is key to building an SEO empire that stands the test of time. We create high-quality, SEO-optimsed content that resonates with your audience and drives engagement. We can handle all aspects of your content marketing strategy, from blog posts and articles to creating linkable assets.

Yes, we do. We believe in transparency and keeping our clients informed about their campaign performance. We provide regular reports detailing the progress of your campaigns, including metrics like traffic, leads generated, conversion rate, cost per lead, and return on ad spend. 

These insights will help you understand the effectiveness of our strategies and make informed decisions about future marketing efforts.

All of our search engine marketing (SEM) and pay-per-click (PPC) advertising campaigns focus on optimising for ROI, not just clicks, ensuring your ad spend delivers maximum value. Whether it’s Google Search Ads, Google Display Networks, or Google Shopping Ads, we have the expertise to make your campaigns successful.

Of course! At Aperitif, we work with businesses of all sizes, from startups and scale-ups to multinational companies. We understand that each business has unique needs and goals, and we tailor our digital marketing strategy accordingly. 

Whether you’re a small business looking to increase your online presence or a large corporation aiming to scale your digital marketing efforts in Brisbane, we have the expertise and experience to help you succeed.

We service Australia-wide, including all major capital cities. Our SEO Melbourne team can help your business rank higher in search engine results, attract more organic traffic, and increase conversions no matter where you’re located.

You can contact our Google Ads Melbourne office by filling in the contact form on our website, sending an email to [email protected], or calling us at 1300 597 290. Our office is at Suite 65/11 Wilson St, South Yarra VIC 3141. We look forward to hearing from you and discussing how we can help your business grow.