Some names are chosen because they sound good.
Others because they tick a branding box.
“Aperitif” was never going to be that kind of name.
For me, it’s a love letter to a time, to a craft, to a way of living that shaped who I am and how I run my business.
A fascination born from a bygone era
Since I was young, I’ve been captivated by the great aperitif brands like Campari, Martini, Lillet. Not just for their drinks, but for the worlds they created.
Their posters from the early 1900s are now more than a century old, yet they still feel modern. Bold colours, elegant typography, characters with personality, created in an age when everything was painted by hand, yet the artistry was so strong it still stands shoulder to shoulder with today’s design.
That timelessness taught me something: when you get it right, the product, the message, the craft, you can create something that will still be in vogue long after you’re gone.
Our visual DNA
At Aperitif, even our own visuals pay tribute to that heritage. The characters you see in our illustrations are inspired by the playful, almost theatrical figures that once danced across those hand-painted posters, reimagined with a modern, technology-driven twist.
Our main hero character, Cicco, is inspired by my favourite Campari poster, a jester joyfully dancing inside an orange peel. I have a framed version hanging in my home, a daily reminder of the creativity, charm, and longevity I want to infuse into our work.
And then there’s our logo. From day one, I knew it had to feel like something you’d find embossed on the neck of a vintage aperitif bottle, a mark of authenticity and craft. We went through countless revisions to get it right, balancing heritage cues with clean, modern design until it felt as if it could have existed 100 years ago and still look fresh 100 years from now.
The art of one perfected recipe
The aperitif itself is a study in restraint. It’s not about doing everything. It’s about doing one thing so well that it becomes iconic.
The master distillers didn’t flood the market with endless varieties; they honed a single recipe, refined it, guarded it, and perfected it over generations.
That’s the same discipline we bring to marketing.
We don’t do everything. We focus on what we do best: SEO, Google Ads, and performance marketing that fuels measurable growth.
We’re not a branding agency. We’re the team you call when you want the right people finding you, clicking you, and converting, month after month. When you want campaigns that not only look good, but perform. We build and run marketing engines that compound results over time, using data, creativity, and strategy to help you grow faster and smarter.
Like the masters who perfected their aperitif recipes, we don’t settle for “good enough.” Every keyword, every ad, every campaign is tested, refined, and crafted until it’s just right.
A journey built by hand
In a way, my own story mirrors my grandparents’, on a smaller but deeply personal scale.
They left Italy in the mid-20th century in search of a better life in Australia, bringing with them strong family values and a way of life anchored in la dolce vita ( the sweet life) not in indulgence, but in what truly matters: good food, comfort, pride in your work, and the belief that if something is worth doing, it’s worth doing well. Around their table, I learned that quality is a commitment, that craft is a form of respect, and that you should always leave things better than you found them.
Decades later, I made my own leap. I left the comfort of my home city of Adelaide for Melbourne. Australia’s home of digital, chasing my dream of mastering marketing. I arrived with two suitcases of clothes, no investors, no debt, and no safety net.
Over the past 10 years, I’ve built Aperitif the way my grandparents built their new life, by hand, one step at a time, with patience, hard work, and an unwavering belief that staying committed to the craft will always pay off.
Why Aperitif exists
Those lessons are the foundation of this agency.
Aperitif isn’t just about clicks, rankings, or ROAS. It’s about creating marketing that will stand the test of time — campaigns that don’t just spike results for a month, but build momentum for years.
Just like the aperitif brands that inspired me, I want our work to be relevant decades from now. That’s the measure of success I care about, building something enduring, beautiful, and lasting.
Growth marketing by good humans
Our motto is simple: growth marketing by good humans.
In a world rushing to automate everything, there’s a danger we’ll all start to sound the same. AI is an incredible tool, and we use it extensively, but it’s not a replacement for humanity.
We take the path of most resistance because we believe the hard way is often the best way. That’s how you stay unique. That’s how you create work that cuts through the noise. Our team may be super-human with these tools at our fingertips, but it’s our soul, our human curiosity, creativity, and care that make us special.
So when you see our name, our logo, or Cicco dancing across a page, know this: it’s more than branding.
It’s a standard.
It’s a promise.
And it’s my personal commitment to chasing perfection in everything we do.
