What Is E-E-A-T and How Should Australian Service Businesses Act on It? + Checklist
If you’ve spent any time reading about SEO in the last few years, you’ve probably come across the acronym E-E-A-T. It gets thrown around a lot, often without much explanation of what it actually means for a business trying to rank on Google. So let’s jump into it. WHAT E-E-A-T ACTUALLY STANDS FOR E-E-A-T stands […]
Boutique SEO Agency vs. Big Digital Marketing Agency: Which Is Right for Your Business?
Choosing an SEO agency is one of those decisions that sounds simple until you’re sitting across from your third sales pitch of the week, being shown the same slide deck with different logos on it. I’ve been in the industry long enough to have worked at a large agencies like WME Group and Mindshare (part […]
Google March 2026 Spam Update: What Happened and What to Do Next
Google has officially confirmed the rollout and completion of its March 2026 Spam Update The update began rolling out on March 24 and was confirmed as complete by Search Engine Journal in under 24 hours – making it one of the quickest spam updates Google has ever shipped. Google didn’t bother with a grand announcement […]
How to Choose an SEO Agency in Australia (Without Getting Burned)
You probably found this article because you’ve either been burned by an SEO agency before, or you’re about to hire one and you’ve got that nagging feeling in your gut that you don’t quite know what you’re buying. That feeling is correct. Trust it. I’ve been on both sides of this table. I run Aperitif, […]
Aperitif Expands to the United States with New Austin, Texas Office
Multi-award-winning growth marketing agency , marking a major milestone in the company’s international expansion. Following its rapid growth across the Asia-Pacific region and recent recognition at the 2026 APAC Search Awards and 2025 Global Search Awards, Aperitif’s expansion into the United States cements its position as one of Australia’s fastest-growing boutique performance marketing agencies. Founded […]
Aperitif Wins 3X Awards at the 2026 APAC Search Awards
Aperitif Dominates the 2026 APAC Search Awards There’s a lot to toast to today. ICYMI, we’re proud to announce that we’ve taken home three awards (and one silver!) at the 2026 APAC Search Awards, held in Sydney. Boutique by design, we believe small teams with deep expertise build better strategy, sharper creative, and stronger results. […]
Aperitif Wins Big At The Global Search Awards for 2025
Aperitif Shortlisted in 12 Entries Across 11 Categories at the Global Search Awards 2025
We’ve got some big news to share. Aperitif has been shortlisted 12 times across 11 categories at the Global Search Awards 2025. For a boutique agency that started with a vision of doing things differently, this moment feels pretty special. The Categories We’re Nominated In Campaigns Best Use of Search – Retail / E-commerce (PPC): […]
How to Track AI Referral Traffic from ChatGPT, Perplexity & Other LLMs in GA4
Over the past year, large language models like ChatGPT, Claude, Perplexity and Gemini have quietly shifted the way Australians search. These tools are no longer just novelties, they’re fast becoming default discovery platforms for everything from product research to service recommendations, starting with early adopters. While Google still holds ~94% of Australia’s traditional search market […]
Celebrating Our First Agency Awards – A Huge Thank You!
