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Increase in organic users (individuals) year over year
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Increase in organic sessions year over year
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Increase in organic revenue year over year, with 7 figure growth through organic alone.
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About the client

Preschool Equipment was established in 1992 by Anna and Cyril Lutchner. Dissatisfied with equipment available to their grandchildren at the time, they sought to supply high-quality, Australian-made furniture and equipment to early childhood experts, educators and centres. Over time, the business has grown to incorporate three generations of family to deliver natural learning environments through durable, streamlined designs. Pioneering the use of hardwoods, PSE’s versatile range amounts to almost 400 products, majority of which are still handmade in Australia.

Services Used:

Brands we've helped grow

Keep your customers coming back with a dedicated eCommerce SEO agency

The Australian eCommerce market is heavily saturated. Consumers have more choice than ever when picking who they’d like to buy from. If customers can’t find you online, they’re going to find the competition instead. 

If you’re looking to stand out from the crowd and scale your brand, you need a comprehensive SEO strategy from a team that knows your market inside and out. That’s where we come in.

At Aperitif, we know it takes more than keywords and cookie-cutter content to make eCommerce SEO worth your money. That’s why we’ll take the time to understand your business, allowing our team of specialists to design a bespoke strategy that resonates with your target audience, enhances organic traffic, and drives high-intent customers to your online business.

With years of firsthand experience and a track record of over 400 successful SEO campaigns, we have the expertise, passion, and knowledge to take your eCommerce business to the top. If you’re looking to unlock your potential with an SEO agency in Melbourne, you just discovered your key to success.

An eCommerce partner you can trust

Transparency and Integrity

When it comes to your SEO campaign, we don’t work in the shadows. From monthly reports and regular updates to keyword analysis and continuous optimisation, we’ll work tirelessly to help you exceed your goals. And, whenever change happens, you’ll be the first to know.

Strategies that work for you

No two eCommerce businesses are the same. That’s why we’ll handcraft a personalised strategy tailored to your unique objectives. From content creation to technical optimisation, Aperitif will curate an eCommerce SEO campaign that help you get the results you deserve.

Years of experience

With hundreds of successful SEO campaigns under our belt, we have the expertise to help you build brand awareness, generate new leads, and retain loyal customers. Our data-driven campaigns achieve more than a high SERP ranking. We cover every avenue to help your business improve its ROI for the long term.

A small team committed to big results

We don’t want to be the biggest — but we work hard to be the best. We’re people who’ve worked hard to grow brands in-house through SEO and know what it takes to deliver results the biggest stakeholders care about. Your point of contact will always be the person working on your campaign. We choose to keep our team small so you can be sure they’re dedicated to you, your business and your success.

Joe is a fabulous digital marketer who I worked with early on at Airwallex. He built our SEO capability from scratch and later owned the website as a Product Manager and scaled it across multiple geographies. He has a great "can-do" attitude, is a pleasure to work with and has great technical skills. I highly recommend Joe!
Neil Luo
COO at Amber Electric
Joe is a standout digital marketer. Skilled, efficient and highly professional. He thinks outside the box to creatively solve complex problems. He spearheaded big initiatives that lead to hugely positive outcomes. It was a pleasure to work with him.
Nicole Bowes
Head of Product at Vervoe
I have absolutely no doubt that Joe will be future leader within the digital industry. I've had the pleasure of working with him for sometime now and in all my years within the industry, Joe is one of the most talented individuals I've seen to date. Outstanding performer! There is a very good chance I may end up working for him one day.
Nick Bell
Founder of 12 Digital Marketing Agencies

Comprehensive strategies that deliver measurable results

On-page SEO

Your paying customers are the engine powering your business. Don’t settle for a website that offers anything less than excellence. We’ll optimise your site’s structure, design, and content to ensure your user experience, meaning you keep customers coming back to your website time and time again.

Off-page SEO

We don’t abide by spammy link-building techniques and black-hat SEO. At Aperitif, we put in the leg work to source reputable, relevant backlinks that build customer trust, supercharge domain authority, and enhance your online reputation.

Content

Outbound marketing ploys and keyword-stuffed articles won’t cut it in today’s dynamic digital age. We create engaging, relevant content across dozens of different mediums, helping your eCommerce business capture, captivate and convert consumers at every stage of the customer lifecycle. 

Frequently asked questions

SEO, short for ‘search engine optimisation’, is a marketing strategy aimed at improving your visibility on search engines like Google or Bing. Search engine optimisation strategies include on-page SEO, which focuses on optimising elements within your website, and off-page SEO techniques, like link building and digital PR, which boost your authority and enhance your business reputation. The ultimate goal of SEO is to help more potential customers find your website, see your content marketing, and buy your products.

There is no one-size-fits-all answer to this question. Business owners see results at different times depending on their size, industry, and marketing strategy. 

Some companies see results in as little as 3-6 months, while others may take longer to establish their online reputation and grow their brand. SEO is about consistency and takes time to get results.

As an SEO Melbourne digital agency, Aperitif is here for the long run, and we’re committed to helping you improve your website rankings and increase your website traffic consistently over time.

SEO is the way to go if you’re looking to grow your eCommerce store online. Unfortunately, SEO can be time-consuming, and without the proper expertise, it can feel like a losing battle. That’s where our team of SEO specialists come in.

We have years of experience delivering exceptional eCommerce SEO packages to businesses of all sizes. Our specialist SEO expert team have the technical expertise, deep understanding of algorithms, keyword research, and content writing know-how to help your business outrank the competition on search engine result pages. 

Spend less time worrying about metrics and more time growing your business by partnering with Aperitif, one of the leading eCommerce SEO companies in Melbourne today.

SEO comes without limitations. Whether you’re a first-time startup or a multinational corporation, a leading SEO company can elevate your business to new heights. If your budget is small, don’t worry. 

Even the smallest changes to your online visibility can deliver great results. From technical SEO to BigCommerce SEO, we offer various SEO services tailored to your needs and budget. Contact Aperitif, your trusted digital marketing agency, today for a free quote.

At Aperitif digital agency, we’re experts in a broad range of services to cater to eCommerce websites. Our ads management team are experts in conversion rate optimisation, including Google ads management, Facebook advertising, Instagram advertising, Linkedin advertising and YouTube advertising. We’re also experienced in creating full digital strategies for content marketing, product pages, and social media marketing.

Our eCommerce SEO Melbourne service is designed to help your online store rank at the top of search engine results. As a leading digital agency, we understand that SEO for eCommerce sites requires a unique approach compared to other websites’ SEO strategies.

We will conduct a comprehensive eCommerce SEO audit to identify areas for improvement in your current SEO strategy. Our SEO experts then focus on optimising key elements of your eCommerce website design, including product descriptions, mobile SEO aspects, and overall website development.

We also consider enterprise SEO strategies for larger businesses, focusing on improving your visibility for relevant Google searches. Our local SEO strategies ensure you’re reaching potential customers in your local area, while our Shopify SEO services are tailored for businesses using this popular eCommerce platform.