Why You Should Outsource Your SEO

SEO is the fuel for driving online growth. Businesses that can properly leverage SEO have a distinct edge over competitors who lack a comprehensive strategy.

Search engine optimisation requires expertise, years of training, and knowledge to understand how search engine rankings work and how to get pages to rank and perform better in search engines. There’s a lot more to SEO than meets the eye.

After 10+ years of experience working in the SEO industry, I founded Aperitif Agency, a digital marketing agency specialising in helping businesses grow online through SEO. 

Let’s explore how SEO can help your business and why you should consider outsourcing your SEO.

Benefits of outsourcing SEO

There are several benefits to outsourcing your SEO. Let’s explore the benefits and see if outsourcing is the right step for your business.

1. Specialised expertise

One of the main benefits of outsourcing your SEO is access to highly specialised expertise that is much harder to replicate if you were to create an in-house SEO team.

This specialised expertise ranges from a broader understanding of how SEO works to being specialised in specific areas of SEO, for example:

• Link building.
• Local SEO.
• Content marketing.
• Technical SEO.
• Content creation.
• Keyword research.
• Content optimisation.
• Google core algorithm updates.

2. Cost efficiency

A key benefit of outsourcing SEO to an SEO agency is their extensive talent pool with specialists they can tap directly into. 

For example, let’s say you wanted to create an SEO team for your business; how much would hiring Australian talent for these roles cost?

As the table above shows, a business could be spending well over $445,000 per year on creating an in-house SEO team. That’s a lot of money. A business could outsource the roles to a dedicated SEO provider and pay a fraction of the cost. 

Let’s look at how much SEO costs in Australia.

Image credit: Aperitif Agency

The table above shows an estimation of how much SEO costs to use an outsourcing SEO partner in Australia with low and high-end prices. 

Since most small to medium-sized Australian businesses spend $3,000 to $7,000 per month with SEO agencies, this represents a cost saving of around $409,000 annually using an outsourcing company. That’s massive.

On top of that, there are plenty of additional expenses, such as SEO software, which can be pretty expensive. 

Most SEO agencies spend approximately $1,000 to $3,000 monthly on various SEO tools. This does not factor in other overhead costs like buying computers for staff.

3. Enhanced scalability

SEO specialists allow you to scale your business in ways that an in-house team simply couldn’t. 

By outsourcing SEO, businesses can concentrate on expanding their operations and tap into the economies of scale offered by SEO agencies equipped with skilled professionals.

Related: E-Commerce SEO Agency: 5 Steps To Hire The Best Agency

Can you fully outsource SEO?

Yes, many businesses do 100% outsource their SEO. However, suppose a company is much larger, for example, an enterprise. In that case, they’ll often have an in-house SEO professional (or a small SEO team) who will directly manage and liaise with an outsourced SEO provider for specialised work.

Depending on what type of business you are operating, it may be more desirable to have a mixture of in-house SEO and outsourced SEO to maintain control and minimise communication problems.

At Aperitif, we offer a full digital agency experience, from minimal involvement in specific tasks like keyword research or link building to a fully-fledged digital marketing solution, including content creation, social media marketing, and Google Ads. 

Related: Shopify SEO: Is It Worth Hiring An Expert?

How to choose an SEO partner?

Finding the right partner or SEO consultant for your SEO project can be challenging, as there are many options for SEO service providers. But it doesn’t have to be.  

Here are a few tips for choosing the right SEO partner for your business needs.

1. Experience 

A proven track record is critical to success as an SEO consultant. Without one, you’ll be flying blind into a partnership that may not be as successful for your business as you’d like. 

Most SEO companies will happily provide you with data proving their field experience and a track record of success with large companies that have been satisfied with their SEO results.

2. Transparency 

SEO agency partners should be ready and willing to share their data with you throughout their tenure, whether that’s an initial SEO audit that details your weaknesses and opportunities or ongoing results using different SEO strategies. 

Transparency is vital in every SEO partnership, as you’re handing over control of your SEO campaign to a third party.

3. Communication

Communication is also critical. Undoubtedly, you’ll want to be able to contact your SEO partner at any time and receive a timely response. 

Given the global nature of SEO work, lengthy communication delays are possible. Still, they are often undesirable for a business that wants an immediate response to an SEO problem.

4. Alignment

First, you’ll need to decide on your SEO goals and what your business hopes to achieve in the short and long term. 

Once you have established these goals, you can determine which companies can provide you with SEO strategies to help you achieve your business goals and check if an SEO agency aligns with your goals.

Here are some simple questions that will help you determine if an SEO partner is a good fit for your business:

• How much does your service cost?
• What services do you provide?
• Which industries or brands have you worked with that are similar to mine?
• How many people do you have on your team?
• Do you outsource any work? If so, what type of work do you outsource?
• What results could I expect from using your service, and in what time frame?
• Has your agency won any SEO awards?
• How fast do you respond to emails?
• What types of project management tools do you use?
• Do you use Slack or Microsoft Teams?
• Do you offer content writing services? If so, can I see some examples of your work?

5. Due diligence

Lastly, conducting due diligence is crucial in reviewing an agency’s website to understand its service quality.

Here is a simple checklist you can use:

• Check their blog content to ensure it’s high quality.
• Read their reviews on sites like Google Business Profile (formerly Google My Business), Trustpilot, and ProductReview.
• Ask people within your network if they’ve used this service before and if they have any recommendations.

Related: 8 Tips On How To Grow Organic Traffic

Summing up 

Outsourcing SEO to an SEO agency helps businesses of all sizes grow their online visibility. 

Partnering with an SEO company can be a wise decision as you can tap into their knowledge, expertise, and experience while, at the same time, reducing business costs.

Get in touch with Apertif Agency today to learn how our effective SEO strategies can help your business achieve awesome SEO results. 

FAQs

Is outsourcing SEO right for my business?

Outsourcing your SEO largely depends on the size of your business and if you want to outsource it 100% or have a small in-house team that works alongside an SEO agency partner. 

How can I trust Aperitif with my SEO strategy?

Aperitif has been an industry leader in SEO performance for many years. We’re a leading Australian SEO agency with an average Google star rating of 4.6 and a wealth of knowledge and experience. Check out our reviews and get in touch with our friendly team. 

What results can I expect from outsourced SEO?

While it can be difficult to quantify the results you can expect from outsourcing your SEO, that will depend on what type of SEO services you require. 

By outsourcing your SEO, you’ll immediately see savings in hiring an SEO team and can expect increased website traffic and leads.

How does Aperitif ensure data security and confidentiality? 

At Aperitif, our customer’s data security and confidentiality are our top priority. We use state-of-the-art computer security, two-factor authentication logins, and myriad other fail-safes to protect your data.

We do our best to guarantee the security of your data and pay special attention to securing the highest-sensitivity business information.