How to Choose an SEO Agency in Australia (Without Getting Burned)
You probably found this article because you’ve either been burned by an SEO agency before, or you’re about to hire one and you’ve got that nagging feeling in your gut that you don’t quite know what you’re buying. That feeling is correct. Trust it. I’ve been on both sides of this table. I run Aperitif, […]
How to Track AI Referral Traffic from ChatGPT, Perplexity & Other LLMs in GA4
Over the past year, large language models like ChatGPT, Claude, Perplexity and Gemini have quietly shifted the way Australians search. These tools are no longer just novelties, they’re fast becoming default discovery platforms for everything from product research to service recommendations, starting with early adopters. While Google still holds ~94% of Australia’s traditional search market […]
A vote of confidence: A guide to link building in SEO
Link building involves gathering those all-important backlinks from other websites to boost your visibility on search engine results pages (SERPs) The importance of link building in SEO When the right kind of websites share a link to your website, this helps search engines (like Google!) see you as a trusted source. Think of these links […]
How Local SEO can be a game changer for your business
Local SEO helps get your business noticed by the people who matter most – those right around the corner. What is local SEO? Local SEO is a search engine optimisation strategy that helps your business stand out in geographically relevant search results. In short, when someone nearby searches for your services, your business appears […]
URL Parameters 101: Why you need them and how they affect SEO
URL parameters help track user behaviour and customise content based on what users want to see. Here’s how they work and how to use them to improve the user journey and boost your SEO. What are URL parameters? URL parameters, also known as query strings or query parameters, are pieces of data that follow […]
How Much Do Google Ads Cost?
Feeling unseen in the digital crowd? Google Ads can help you grow your business online and be more discoverable. They are a low-cost, high-reward solution that should be part of any online marketing strategy. But what’s the price tag? Google Ads allows you to reach millions of potential searchers and narrow your advertising focus using […]
What Does A Google Ads Consultant Do?
Google Ads is an essential advertising platform for businesses to grow their businesses online. Finding a consultant with the right amount of Google Ads management expertise can be tricky, but it doesn’t have to be. As the founder of Aperitif Agency, I work with businesses large and small to develop a coherent online advertising plan […]
How Long Do Backlinks Take To Work?
Curious about how long it takes for your backlinks to start gaining traction? If you’ve been investing in a solid backlink strategy — keyword research, link building, engaging copy — the burning question is: when will you see results? On average, backlinks take about 10 weeks to begin showing their impact. But what does that […]
How To Quickly And Easily Check AI Content
AI has changed the way we create content, and whether you love it or hate it, AI-driven tools are here to stay. But as AI-generated content grows, so does the need for quality checks. Checking the quality and authenticity of content has always been important, but with the introduction and influx of AI generation, it […]
What Is Digital PR, And Why Does It Matter?
If your business isn’t getting noticed, online digital PR can help. Digital public relations is all about getting your business out there in the digital world to boost brand recognition, build relationships with potential customers, and increase brand awareness. As traditional public relations make way for digital PR, maintaining an online presence has never been […]
