Bargain Car Rentals Scaled Organic Revenue by 7-figures a Month Through SEO
Bargain Car Rentals unlocked sustainable growth in a hyper-competitive market by reducing ad reliance and capturing top rankings across high-intent car hire searches.
About the Company
Bargain Car Rentals is one of Australia’s fastest-growing car hire companies, offering affordable, no-hidden-cost rentals across major cities and regional hubs. Proudly Australian-owned and operated, BCR combines competitive pricing with a modern fleet and exceptional service—making them a favourite for both leisure and business travellers.
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The Challenge
With low fleet utilisation in core markets like Sydney and Melbourne, Bargain Car Rentals (BCR) faced mounting pressure to scale profitably. The car rental space is notoriously competitive and price-sensitive—dominated by big players with deep pockets and aggressive paid advertising. For BCR, relying on Google Ads alone was unsustainable.
The Approach
To reduce acquisition costs and drive long-term growth, we rebuilt BCR’s SEO foundation:
Keyword Expansion: Broadened their keyword reach across key locations and introduced new thematic clusters targeting ‘car rental’, ‘car hire’, and ‘cheap car hire’ variants.
Hub-and-Spoke Content Strategy: We developed comprehensive service hubs supported by localised spoke pages to boost topical authority and drive relevance.
Location Landing Pages: Custom landing pages were built for each target city—featuring unique local copy to improve organic visibility and resonate with customers in each region.
Ad Spend Efficiency: As organic rankings improved, we strategically scaled back Google Ads in high-performing locations—freeing budget to reallocate across the business.
The Results
In just 3 months, SEO became one of BCR’s most powerful revenue drivers:
SEO overtook paid as the most profitable acquisition channel.
Dominated high-converting search terms in major markets.
Significant improvement in enquiries and free triasl generated directly from SEO activity.
