Where SEO copywriting services meet storytelling

Algorithms and search engines evolve, but one thing remains constant: content with purpose. Our wordsmiths stitch together SEO copy that speaks to both your audience and the engine.

Why brands trust us with their SEO content writing services

Brands trust us because we don’t settle for generic. While AI tools like ChatGPT have made content creation faster, they’ve also flooded the web with beige-ness. We craft strategic, high-quality SEO content that stands out — especially as Google doubles down on rewarding originality and relevance:

  • E-E-A-T: This stands for experience, expertise, authority and trust and prioritises websites demonstrating these factors in their content.
  • Helpful Content Update (HCU): This prioritises websites creating people-first content written for humans.

We’re experts at creating people-first content demonstrating E-E-A-T. Our good humans use user-focused storytelling with strategic optimisation, delivering content that not only resonates with your audience but also stands out in search engine results — a delicate balance to perfect.

Invest in SEO copywriting backed by Deep domain expertise

At the heart of every search is a question. And our SEO copywriting services deliver answers. Our team of good humans craft content that converts with precision, is optimised for visibility and is designed to captivate. Whether you’re looking for landing pages for your website or blog content, we pen pieces that speak to real audience needs, reflect evolving trends and build authority while inviting genuine engagement.

Explore our SEO copywriting services:

Looking for something else? Whatever your goals, our SEO services deliver results.

Blog articles

eBooks

Product pages

title tags

Homepage copy

Landing pages

Industry whitepapers

Keyword research

What is our process for SEO copywriting?

OUR SEO COPYWRITING EXPERTS USE A SIMPLE YET EFFECTIVE PROCESS FOR CREATING COMPELLING CONTENT.

Keyword research

Using keyword research tools like Ahrefs and Semrush, our SEO team will identify keywords to target that fit within a brand’s broader digital marketing strategy and goals. After completing keyword research, we’ll share this with you and confirm that you want to target those keywords.

Content brief creation

Next, we’ll create a detailed brief with an article outline containing keywords for one of our SEO copywriters to use that will help optimise a page or article. We’ll perform a SERP analysis to identify gaps in content performing well on SERPs to look for ways to improve and create better content. Afterwards, we share the content plans with our client to get their final sign-off and to see if they have any unique expertise to improve the content further.

Content is assigned to a writer

We’ll assign it to the best-suited SEO copywriter. A standard-sized piece of content usually takes a writer a couple of days up to a week to write.

Content review and editing

Once we have received a piece of content back from one of our writers, an expert from our SEO team or senior writer will edit and review the content.

This also includes proofreading, grammar checking and fact-checking. Editing also covers things like language consistency, such as ensuring a piece of content does not use a mix of Australian and American English.

We’ll also perform other content checks, like checking for keyword stuffing, checking for plagiarism and ensuring that the content does not use AI.

Content is delivered to you, our client

We deliver the newly created content to our client and the client undergoes an internal review process and can provide feedback and request revisions. Once they’re satisfied, the content will go live.

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SAY IT YOUR WAY WITH TAILORED SEO COPYWRITING SERVICES

At Aperitif, every word is written with intent. We’re not chasing quantity. We’re chasing quality. You’ll work directly with the people shaping your brand’s voice — copywriters who know how to speak to your audience and your bottom line. Whether you’re building an e-commerce store or transforming an enterprise business, we’ve got it covered. Book a complimentary consultation today to see how we can help fuel your growth.

TESTIMONIALS

WHAT OUR CLIENTS SAY

Vinny T.
Great team that made an instant impact to our digital results. I've worked with a number of different agencies in the past and Aperitif is a compelling boutique offering and consistently went over-and-above for us where larger firms wouldn't usually.
Josh P.
Experienced sigificant increases in organic traffic and online sales. Highly recommend working with Aperitif.
Nam P.
I had a fantastic experience working with Aperitif Agency, especially with Joe Romeo. He is highly knowledgeable in SEO and SEM, and his expertise has had a significant positive impact. Joe has a great ability to communicate complex concepts in a clear and simple way, making the process easy to understand. The Aperitif Agency team are great to work with - professional, responsive, and genuinely invested in achieving the best results. Highly recommend!
Luke J.
Aperitif have been absolute guns to work with. Super knowledgeable, responsive, and very obviously experts in their space. Also helps that they're just great people to work with.

Would very highly recommend Joe and the team.
Pioneer E.
We have been working with Joe and Tanya for the past few months and they have really impressed me by the turnaround, attention to detail and results we’ve gotten so far. We are excited by the results and plans for the future as they help us grow our SEM. We previously worked with a few other agencies which were honestly cowboys that took us for a ride, gate keeping information and seemed to be lying to protect their reputation.

Tanya is invested in our SEM google ads and wants to win and Joe has been a pleasure to work with, giving us recommendations for our SEO work as well.

Thank you guys and really excited to see what our next few months looks like with their amazing work.
an H.
I have really enjoyed working with Joe and his team. Theyre professional, honest and efficient in their work. We vetted a few agencies and they were a standout due to the turnaround time, never dodged questions and have so far delivered great results for our business. Had some bad experiences with some cowboys in the past and was a breath of fresh air to be working with people who want to constantly improve our SEM google ads.
Brendan C.
I've worked with the Aperitif team for 2yrs + and they are experts at their craft. They are very good at figuring out where the biggest growth levers are to scale businesses and then executing relentlessly to get there. Seen this time and time again.

Would strongly recommend Joe and the team.
Ryan B.
Joe and the team are not only experts in their field, they are a delight to work with and diligent too.

We engaged Joes team on a WooCommerce to Shopify site migration to ensure our SEO work was considered. We had some serious time constraints and they were able to work with our team to deliver the project on time, above our expectations and without losing any traffic. They also stayed in regular contact with the team and made themselves available way beyond normal business hours to ensure everything went without a hiccup.

We are now sitting down to discuss further support and can’t recommend them highly enough.
Julie T.
Joe, Belle and Tanja are such an incredible team. Always easy to reach out to and quick to respond. Thank you for not only helping us with our Google Ads but also teaching us so much along the way. From one family business to another, we couldn't be more grateful!
benjamin D.
Aperitif Digital is a top-notch agency, especially when it comes to SEO. They really know their stuff and have helped boost our online presence significantly. Their strategies are effective and up-to-date with the latest industry trends.

Joe, in particular, is a standout. He's not just knowledgeable, but also a genuinely good bloke. Always easy to work with, he explains complex SEO concepts in a way that's easy to understand. Joe goes the extra mile to ensure we're happy with the results.

Working with Aperitif Digital has been a great experience. They deliver solid results and maintain clear communication throughout the process. If you're looking for an SEO agency that combines expertise with a personal touch, I'd definitely recommend giving them a shot.
FAQS

ANSWERS TO YOUR QUESTIONS.

SEO writing services optimise website content for a particular keyword. It is primarily used on home, blog, service and product pages to create new content or optimise pre-existing content.

The process involves using various SEO tools to scrape individual text keywords used on competitors’ pages’ text that already rank on page 1 of SERPs for a keyword. We’ll then create a recommended list of keywords to include for a particular page to optimise it for a given keyword. From here, the SEO team will create a content brief for writers that outlines the purpose and target keywords.

While our HQ is in Melbourne, we’re powered by a diverse team of Australian and New Zealand SEO copywriters — from technical specialists to niche industry pros. With backgrounds spanning journalism, technical writing and creative storytelling, we match the right voice to your brand, crafting content that commands attention and drives real search impact.

Absolutely! We believe great SEO and purposeful content starts with understanding your business. Our Australian-based copywriters work closely with you to uncover your goals, industry and audience – crafting tailored content that boosts engagement, drives rankings and helps turn visitors into loyal customers.

Traditional copywriting speaks to the audience you already have — aiming to convert visitors into customers. Our SEO content agency produces content designed to attract new audiences by helping your content rank higher on search engines and drawing in organic traffic right when they’re searching for solutions.

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