Algorithms and search engines evolve, but one thing remains constant: content with purpose. Our wordsmiths stitch together SEO copy that speaks to both your audience and the engine.
Brands trust us because we don’t settle for generic. While AI tools like ChatGPT have made content creation faster, they’ve also flooded the web with beige-ness. We craft strategic, high-quality SEO content that stands out — especially as Google doubles down on rewarding originality and relevance:
We’re experts at creating people-first content demonstrating E-E-A-T. Our good humans use user-focused storytelling with strategic optimisation, delivering content that not only resonates with your audience but also stands out in search engine results — a delicate balance to perfect.
At the heart of every search is a question. And our SEO copywriting services deliver answers. Our team of good humans craft content that converts with precision, is optimised for visibility and is designed to captivate. Whether you’re looking for landing pages for your website or blog content, we pen pieces that speak to real audience needs, reflect evolving trends and build authority while inviting genuine engagement.
Looking for something else? Whatever your goals, our SEO services deliver results.
Using keyword research tools like Ahrefs and Semrush, our SEO team will identify keywords to target that fit within a brand’s broader digital marketing strategy and goals. After completing keyword research, we’ll share this with you and confirm that you want to target those keywords.
Next, we’ll create a detailed brief with an article outline containing keywords for one of our SEO copywriters to use that will help optimise a page or article. We’ll perform a SERP analysis to identify gaps in content performing well on SERPs to look for ways to improve and create better content. Afterwards, we share the content plans with our client to get their final sign-off and to see if they have any unique expertise to improve the content further.
We’ll assign it to the best-suited SEO copywriter. A standard-sized piece of content usually takes a writer a couple of days up to a week to write.
Once we have received a piece of content back from one of our writers, an expert from our SEO team or senior writer will edit and review the content.
This also includes proofreading, grammar checking and fact-checking. Editing also covers things like language consistency, such as ensuring a piece of content does not use a mix of Australian and American English.
We’ll also perform other content checks, like checking for keyword stuffing, checking for plagiarism and ensuring that the content does not use AI.
We deliver the newly created content to our client and the client undergoes an internal review process and can provide feedback and request revisions. Once they’re satisfied, the content will go live.
At Aperitif, every word is written with intent. We’re not chasing quantity. We’re chasing quality. You’ll work directly with the people shaping your brand’s voice — copywriters who know how to speak to your audience and your bottom line. Whether you’re building an e-commerce store or transforming an enterprise business, we’ve got it covered. Book a complimentary consultation today to see how we can help fuel your growth.
SEO writing services optimise website content for a particular keyword. It is primarily used on home, blog, service and product pages to create new content or optimise pre-existing content.
The process involves using various SEO tools to scrape individual text keywords used on competitors’ pages’ text that already rank on page 1 of SERPs for a keyword. We’ll then create a recommended list of keywords to include for a particular page to optimise it for a given keyword. From here, the SEO team will create a content brief for writers that outlines the purpose and target keywords.
While our HQ is in Melbourne, we’re powered by a diverse team of Australian and New Zealand SEO copywriters — from technical specialists to niche industry pros. With backgrounds spanning journalism, technical writing and creative storytelling, we match the right voice to your brand, crafting content that commands attention and drives real search impact.
Absolutely! We believe great SEO and purposeful content starts with understanding your business. Our Australian-based copywriters work closely with you to uncover your goals, industry and audience – crafting tailored content that boosts engagement, drives rankings and helps turn visitors into loyal customers.
Traditional copywriting speaks to the audience you already have — aiming to convert visitors into customers. Our SEO content agency produces content designed to attract new audiences by helping your content rank higher on search engines and drawing in organic traffic right when they’re searching for solutions.
When you’re ready to swap big teams for boutique, family-run service, superficial visibility for real value and all fluff for meaningful insights – let’s shake things up.