The Google Shopping Ads Agency For Brands Ready To Go Big

Scaling e-commerce brands with data-driven strategies that boost visibility, conversions and ROI.

DOMINATE GOOGLE SHOPPING WITH DATA-LED STRATEGIES THAT DRIVE PROFITABLE GROWTH

t’s one thing to be seen. It’s another to be chosen. Our approach to Google Shopping management brings together performance data and brand thinking, so your products get found and remembered. We’ve spent years inside the engine rooms of high-growth eCommerce brands, building smart, data-led Shopping strategies that focus on what matters most: scaling revenue profitably.

YOUR GOOGLE SHOPPING MANAGEMENT AGENCY FOR SCALABLE PROFIT

Let the good humans at Aperitif take the wheel. We’ll create, run and manage your Google Shopping campaigns, so you can spend less time working in your business — and more time growing it.

Our expertise as a certified Google Ads Partner agency ensures your campaigns are optimised with the industry’s best practices and our know-how learnt over the years, to help maximise your visibility and sales. Smart, streamlined Google Shopping management starts here. Connect with us today.

The best growth partner you’ll ever have

WHAT DOES SUCCESSFUL GOOGLE SHOPPING MANAGEMENT LOOK LIKE?

Step 1: Data feed preparation

The foundation of successful Google Shopping ads management starts with feed optimisation.

We meticulously prepare and optimise your product data feed, ensuring every item is accurately represented with detailed titles, descriptions, attributes and images to match the buyers intent. This step is also crucial for ecommerce SEO.

We also ensure all errors are solved that may be causing some products to be disapproved by Google or restricted in the search results. From category mapping to custom labels and GTIN compliance, attention to detail in feed optimization means your products are presented clearly and compellingly to both Google and potential customers.

step 2: Campaign setup and targeting

Next, we dive into the ads account setup, selecting the right campaign type and configuring targeting options to position your products in front of your ideal audience.
For Google Shopping campaigns, best practice is using Google’s Performance Max campaign type. We see fantastic results with this format, that far exceeds the performance of the old Google Shopping campaign type.
Within the Performance Max campaign we implement a strategic, tiered approach to campaign segmentation—based on product type, margin, performance, or audience intent—allows for precise control over bidding and budget allocation. Rather than a one-size-fits-all setup, successful managers continuously test and refine account structures to align with changing business goals and market trends.

Step 3: Bidding and optimisation

Our performance marketing team employs strategic bidding strategies to maximise your campaign’s spend efficiency.

We use smart bidding strategies such as “maximise conversions” and “maximise ROAS” and test different CPAs and ROAS’ to find a good balance between ROI and sales volume.
Our team makes sure every click contributes meaningfully to your bottom line, pushing high-margin products forward while minimizing waste.

Step 4: Performance tracking and analysis

With conversion tracking and data analytics, we monitor your campaign performance closely. Utilising tools like Google Analytics, we analyse conversion rates and overall campaign effectiveness to make data-driven decisions.

Step 5: Continuous monitoring and improvement

Digital marketing is an ever-evolving field, and so is our approach. We engage in continuous tests and tweaks to keep our Google Shopping management services ahead of the curve. This includes monitoring competitor movements, evaluating search terms, and responding quickly to shifts in performance. With detailed reporting and a clear focus on profitability, great Google Shopping management doesn’t just chase clicks—it builds a long-term, scalable engine for growth.

TESTIMONIALS

WHAT OUR CLIENTS SAY

Aperitif Digital Marketing Agency

Based on 24 reviews

Vinny T.

Great team that made an instant impact to our digital results. I've worked with a number of different agencies in the past and Aperitif is a compelling boutique offering and consistently went over-and-above for us where larger firms wouldn't usually.

Josh P.

Experienced sigificant increases in organic traffic and online sales. Highly recommend working with Aperitif.

Nam P.

I had a fantastic experience working with Aperitif Agency, especially with Joe Romeo. He is highly knowledgeable in SEO and SEM, and his expertise has had a significant positive impact. Joe has a great ability to communicate complex concepts in a clear and simple way, making the process easy to understand. The Aperitif Agency team are great to work with - professional, responsive, and genuinely invested in achieving the best results. Highly recommend!

Luke J.

Aperitif have been absolute guns to work with. Super knowledgeable, responsive, and very obviously experts in their space. Also helps that they're just great people to work with.

Would very highly recommend Joe and the team.

Pioneer E.

We have been working with Joe and Tanya for the past few months and they have really impressed me by the turnaround, attention to detail and results we’ve gotten so far. We are excited by the results and plans for the future as they help us grow our SEM. We previously worked with a few other agencies which were honestly cowboys that took us for a ride, gate keeping information and seemed to be lying to protect their reputation.

Tanya is invested in our SEM google ads and wants to win and Joe has been a pleasure to work with, giving us recommendations for our SEO work as well.

Thank you guys and really excited to see what our next few months looks like with their amazing work.

an H.

I have really enjoyed working with Joe and his team. Theyre professional, honest and efficient in their work. We vetted a few agencies and they were a standout due to the turnaround time, never dodged questions and have so far delivered great results for our business. Had some bad experiences with some cowboys in the past and was a breath of fresh air to be working with people who want to constantly improve our SEM google ads.

Brendan C.

I've worked with the Aperitif team for 2yrs + and they are experts at their craft. They are very good at figuring out where the biggest growth levers are to scale businesses and then executing relentlessly to get there. Seen this time and time again.

Would strongly recommend Joe and the team.

Ryan B.

Joe and the team are not only experts in their field, they are a delight to work with and diligent too.

We engaged Joes team on a WooCommerce to Shopify site migration to ensure our SEO work was considered. We had some serious time constraints and they were able to work with our team to deliver the project on time, above our expectations and without losing any traffic. They also stayed in regular contact with the team and made themselves available way beyond normal business hours to ensure everything went without a hiccup.

We are now sitting down to discuss further support and can’t recommend them highly enough.

Julie T.

Joe, Belle and Tanja are such an incredible team. Always easy to reach out to and quick to respond. Thank you for not only helping us with our Google Ads but also teaching us so much along the way. From one family business to another, we couldn't be more grateful!

benjamin D.

Aperitif Digital is a top-notch agency, especially when it comes to SEO. They really know their stuff and have helped boost our online presence significantly. Their strategies are effective and up-to-date with the latest industry trends.

Joe, in particular, is a standout. He's not just knowledgeable, but also a genuinely good bloke. Always easy to work with, he explains complex SEO concepts in a way that's easy to understand. Joe goes the extra mile to ensure we're happy with the results.

Working with Aperitif Digital has been a great experience. They deliver solid results and maintain clear communication throughout the process. If you're looking for an SEO agency that combines expertise with a personal touch, I'd definitely recommend giving them a shot.

FAQS

ANSWERS TO YOUR QUESTIONS.

How can Google Shopping Ads benefit my business?

Google Shopping Ads puts your products directly in the search results, enhancing visibility to potential customers. This leads to increased CTR and ultimately ecommerce sales, helping to grow your business.

Do I need a Google Merchant Center account?

A Google Merchant Centre account is essential for running Google Shopping campaigns. It allows you to manage and provide your product data to Google, making it possible to create shopping ads.

How long does it take to see results from a Google Shopping ads campaign?

Results from a Google Shopping ads campaign can often be seen within a week or two, with continuous campaign optimisation and performance media monitoring enhancing outcomes over time.

How does your agency optimise product feeds for Google Shopping?

Our Melbourne-born agency doesn’t just optimise product feeds for Google Shopping. We fine-tune every detail to work harder for your brand. From rich product data and competitive pricing strategies to smart promotions and category alignment, we bring a blend of technical precision, strategic insight and creative thinking. Every move we make is tailored to your products, your audience and your commercial goals.

How much does Google Shopping cost?

Google Shopping Ads run on a cost-per-click (CPC) model where you essentially bid to be seen. Whether you’re spending $1 a day or scaling to $100+, it all comes down to how competitive your space is and how much attention you want your products to grab. The more strategic your setup, the further your budget goes.

What’s included in your Google Shopping services?

Take your online presence to the next level with our complete range of Google shopping services:

Google Ads account setup and management
Google Merchant Center account setup and management
Data feed setup and optimisation
Resolve any data feed errors to maximise exposure
Setup effective bid strategies to achieve your business goals
Ad copywriting to maximise CTR
Ensure remarketing is set up and the right audience targeting
Setup performance tracking
Monthly reporting