Sharp Suits, Sharper SEO: Peter Jacksons’ Rise to #1
Aperitif used an intent-driven SEO strategy to help an established brand reach their next level of growth, achieving double digit revenue growth for the last two years and counting.
Who are Peter Jacksons?
Peter Jacksons is a renowned menswear brand with a rich history of craftsmanship and style. Established with a commitment to quality tailoring and contemporary design, the brand has grown to become a trusted name in premium fashion.
With a focus on innovation and timeless elegance, Peter Jacksons continues to redefine modern menswear, offering expertly crafted garments that blend tradition with cutting-edge trends.
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The Challenge
When Peter Jacksons approached us, their organic traffic had been in steady decline for months. Operating in a highly competitive industry, they faced significant pressure to invest heavily in performance marketing just to stay ahead.
For their most important search terms, Peter Jacksons was nowhere to be found. They wanted to dominate search results for key men’s suit-related keywords—particularly the black suits keyword cluster—to drive sustainable growth without being drawn into an expensive bidding war on Google Ads.
The Approach
We began with a comprehensive onsite optimisation audit to analyse the site’s performance and identify areas for improvement. This provided us with a clear roadmap, focusing on critical areas such as metadata, indexing, on-page copy, and site structure.
One of our key discoveries was that coloured suit collections only existed as filter options under the main category, preventing them from being indexed by search engines. To resolve this, we built dedicated sub-collection pages for each suit colour, crafting unique and optimised copy to improve their search rankings.
Additionally, we enhanced internal linking through breadcrumbs and strategic placements within blog content and style guides, improving site navigation and discoverability.
The Results
Despite this being our first sprint engagement with Peter Jacksons, we were able to significantly boost their organic visibility and drive substantial growth in traffic and keyword rankings. Within just three months, they secured the #1 position for key men’s suit related searches for the first time, strengthening their online presence without increasing their reliance on paid advertising. We’re proud to have played a role in Peter Jacksons’ success and look forward to supporting their continued growth.
