Breaking Into a Competitive Market: How Orthodontics at Penrith Built a Thriving Practice from Day One
Launching a new orthodontic clinic in a crowded market is no easy task. Orthodontics at Penrith needed to quickly establish a strong local presence, attract a steady flow of new patients, and fill appointment gaps to sustain growth. This case study explores how a strategic marketing approach helped the clinic gain traction, build trust, and create a predictable pipeline of new bookings.
Who are Orthodontics at Penrith?
Orthodontics at Penrith is a trusted local clinic dedicated to helping people achieve confident, healthy smiles. Based in the heart of Penrith, the practice offers a full range of orthodontic treatments, including traditional braces and Invisalign, tailored to suit patients of all ages.
With a strong focus on personalised care, the team takes the time to understand each patient’s needs, creating treatment plans that deliver the best possible results. Combining expert knowledge with the latest technology, Orthodontics at Penrith has built a reputation for quality care in a friendly, professional environment.
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The Challenge
Launching a new orthodontic clinic in an already saturated market is no small feat—especially in Penrith, where Orthodontics at Penrith entered a space with 12 competing clinics within just a 5km radius. With a significant investment in setting up the practice, including a fully staffed team of orthodontists and support staff, the clinic needed to fill appointment slots quickly to ensure sustainability.
In the first few weeks and months after opening, there were noticeable gaps in the booking schedule, creating an urgent need to attract new patients. Without an established reputation or a steady stream of patient referrals, organic growth was not yet possible. To gain traction and establish itself as a leading choice for orthodontic care, Orthodontics at Penrith needed a strategy to generate consistent new patient enquiries and build long-term trust within the local community.
The Approach
It was critical that we built out a multichannel marketing funnel that created awareness of the clinic and the services on offer, improved consideration, and finally closed existing demand into new patient bookings.
we installed our Long-Term Treatment Magnet, which attracts ONLY high-value, evergreen patients actively looking for a trusted clinic to handle their long-term dental health.
We used Meta Ads to reach a large audience relatively cheaply, leaning into the emotional side of why a potential patient may want orthodontic treatment. By split-testing 20 ad and audience variations, we were able to determine the ideal customer profile for Penrith Orthodontics and doubled-down where we saw the best engagement response.
We ran an extensive Google Ads and SEO campaign for the consideration and final purchase stages of the funnel, remarketing to patients in the area for keywords like ‘braces cost’. We paid extra attention to ‘orthodontist penrith’ keywords and other surrounding suburbs by building out location pages with tailored content so we could cast a wider net for this warm traffic.
The Results
Within 90 days Aperitif was able to build Orthodontics at Penrith a predictable source of new patients to fuel their next phase of growth. We now have the playbook to expand each new treatment and ensure there are minimal gaps within the appointment books as we scale together.
