Goodhuman Boosts SEO Visibility by Targeting Problem-Led Searches
Aperitif helped Goodhuman achieve stronger visibility and more meaningful actions from organic traffic.
About the Company
Goodhuman is a modern software platform built for NDIS providers, designed to simplify operations, ensure compliance, and elevate service delivery. By unifying rostering, billing, documentation, and communication in one intuitive system, Goodhuman helps providers spend less time on admin and more time delivering quality care. Proudly Australian, the platform is trusted by a growing number of organisations to streamline their workflows and put people at the heart of their operations.
Services Used:
The Challenge
Goodhuman’s platform helps NDIS providers stay compliant and operationally efficient. But their strongest features—like rostering, invoicing and documentation—weren’t being discovered in search. Competitors were outranking them for key decision-making moments, and demo engagement from organic traffic remained flat. Our goal was simple: increase search visibility where intent was highest.
The Approach
We shifted focus to problem-led, feature-specific searches—terms used by NDIS providers looking for immediate software solutions. We:
- Rewrote and optimised key solution pages
- Implemented schema across all major page types
- Resolved technical SEO issues including duplicate H1s, meta titles etc.
This improved both user experience and how search engines understood the site’s structure and value.
The Results
We helped Goodhuman achieve stronger visibility and more meaningful actions from organic traffic:
59 of 119 tracked keywords now rank in the Top 10, including Position 1 wins for ‘ndis crm’ and ‘ndis software features’.
More qualified users are reaching the site and converting.
Significant improvement in enquiries and free triasl generated directly from SEO activity.
