Aperitif applied a long-tail search strategy to help an emerging automotive player break into a saturated market, delivering exponential inbound growth while cutting acquisition costs.
Leaselab is a fast-growing novated lease provider helping Australians drive smarter. Their platform connects employees with tax-effective car leasing options across a wide range of makes and models. With transparent quotes, expert support, and a digital-first experience, Leaselab is redefining how car ownership works for working Australians.
Leaselab set an ambitious five-year vision: become the #1 novated leasing provider in Australia by total vehicle settlements. To do that, they needed to generate 4x inbound leads in FY25 alone. But with performance marketing CPLs nearing unsustainable levels, scaling needed to happen efficiently. Our brief was to double inbound lead volume while keeping CPL under strict control.
We avoided the crowded “novated lease” category and targeted where others weren’t—long-tail, high-intent searches for specific makes and models.
Built over 200 vehicle-specific landing pages backed SEO best principles
Launched precise, intent-matched Google Ads campaigns by make and model
Used PPC as a real-time signal hub to guide content priorities
Rebuilt the website from the ground up to close UX gaps and double conversion rate
This integrated paid and organic search strategy allowed us to bypass high-CPC battlegrounds and reach decision-ready users at scale.
Performance exceeded expectations across every key metric:
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