Aperitif applied a high-impact, low-waste SEO strategy to help Simrigs strengthen revenue and visibility while preparing for the future of AI-driven search.
Simrigs is Australia’s go-to destination for racing simulator setups. Serving hobbyists and professionals alike, the brand offers everything from modular frames to complete turnkey rigs. With a local showroom and nationwide shipping, Simrigs makes immersive motorsport experiences more accessible than ever.
Simrigs needed to future-proof its revenue strategy. With a new Melbourne showroom launched and paid promotions driving short-term spikes, the business turned to Aperitif to grow sustained organic revenue. The target: increase organic revenue by over 40%, lift visibility for high-ticket sim racing products, and reduce technical inefficiencies holding the site back.
We re-engineered Simrigs’ SEO foundation with a product-led, technically sound strategy:
Consolidated and optimised over 20 duplicate collection pages
Built a flagship “turnkey sim rig” landing page to target high-AOV queries
Structured content with semantic markup, FAQs and schema for LLM visibility
Fixed crawl issues, redirects, canonical tags and breadcrumb errors
Launched a Melbourne showroom page to support local search discovery
Secured backlinks from niche gaming and sim racing publications
Every page was designed to do more than rank—it was built to convert.
Performance exceeded expectations across every key metric:
This case study has been successful in securing the following awards and accolades:
