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Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium quis, sem.

Increase in organic users (individuals) year over year
0 %
Increase in organic sessions year over year
0 %
Increase in organic revenue year over year, with 7 figure growth through organic alone.
0 %

About the client

Preschool Equipment was established in 1992 by Anna and Cyril Lutchner. Dissatisfied with equipment available to their grandchildren at the time, they sought to supply high-quality, Australian-made furniture and equipment to early childhood experts, educators and centres. Over time, the business has grown to incorporate three generations of family to deliver natural learning environments through durable, streamlined designs. Pioneering the use of hardwoods, PSE’s versatile range amounts to almost 400 products, majority of which are still handmade in Australia.

The Challenge

PSE came to Aperitif with ambitious growth targets for the year with a strong focus on ROI.

Having never done any form of digital marketing before, they wanted to reach new audiences in the early childhood learning space that didn’t necessarily know that their products existed. PSE had an extensive catalogue of over 1,100 products yet majority of sales came from only a select group of product categories.

Approach

Given the thousands of searches available each month via search engines and the resource constraints, we recommended an SEO campaign focusing on long-tail, product-specific searches. Using the product collection pages as the heroes of the campaign, we revamped the on-page copy to use language that PSE’s audience was familiar with, while optimising the site’s architecture to better rank for these search terms. We also began an extensive outreach campaign, pitching out PSE to young-family specific publications and interior design blogs, with the goal of getting linked mentions from relevant and authoritative articles.

Each month we met with the business owners to discuss changes in industry trends, product priorities due to seasonality and included these new search terms in our campaign well before they became relevant. This enabled us to get a jump on our competitors by ranking before competition ramped up.

A small team committed to big results

We don’t want to be the biggest — but we work hard to be the best. We’re people who’ve worked hard to grow brands in-house through SEO and know what it takes to deliver results the biggest stakeholders care about. Your point of contact will always be the person working on your campaign. We choose to keep our team small so you can be sure they’re dedicated to you, your business and your success.

Joe is a fabulous digital marketer who I worked with early on at Airwallex. He built our SEO capability from scratch and later owned the website as a Product Manager and scaled it across multiple geographies. He has a great "can-do" attitude, is a pleasure to work with and has great technical skills. I highly recommend Joe!
Neil Luo
COO at Amber Electric

Results

Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium quis, sem.

Increase in organic users (individuals) year over year
0 %
Increase in organic sessions year over year
0 %
Increase in organic revenue year over year, with 7 figure growth through organic alone.
0 %